Blueprint for Winning Academy

2018 Blueprint for Winning Academy  January 18-20, 2018 Hilton Garden Inn, 8600 Northpark Drive, Johnston, IA


Open to women who are running in 2018 or later for:
Bring your campaign staff and they will receive a $50 discount! If campaign staff registers without a candidate, they pay full price. 

Registration fee includes all meals, campaign manual and workbook, copy of “The Well Spoken Woman” and double occupancy Hotel Rooms for both nights (Thursday and Friday).

Scholarships available! Click here for the 2017 Corning Scholarship Application*.

For more information about the Academy or the reception and dinner, please contact Mary Ellen Miller, 50-50 in 2020 Executive Director, at .

50-50 in 2020

2018 Blueprint for Winning Academy
Hilton Garden Inn, 8600 Northpark Drive, Johnston, IA

  Thursday, January 18, 2018

(Breaks and Workbook Times not Included)
2:00 pm Registration
2:15 pm Welcome and introductions
3:00 pm Learning how to Brag on Yourself:  Sue Dvorsky
3:45 pm Intro to the Blueprint for Winning workbook:  Jean Lloyd-Jones  
4:00 pm Nuts & Bolts of a Campaign Organization:  Brenna Bird
6:15 pm Dinner & Networking
7:00 pm The Joy of Being a Legislator panel: TBA
8:00 pm Meet with current & former women legislators

Friday, January 19, 2018

7:30 am Breakfast & Networking
8:00 am Iowa’s New Voter ID Law:  Michael Ross/Carol Olson
8:30 am How to Analyze your District:  Mark Smith/TBA
10:15 am Christine Jahnke –  Developing your elevator speech
10:45 am Christine Jahnke  – “The Well Spoken Woman”
11:45 am Polish Your “Elevator” Speech
[12:30-5:00 pm Individual coaching sessions with Christine Jahnke]
Noon  Lunch & Networking
1:00 pm Creating your Campaign Timeline:  TBA
1:30 pm Fundraising Strategies:  Kevin McCarthy
2:00 pm Direct Mail Dos & Don’ts:  TBA
2:30 pm Fundraising PACs – Making the Ask:  Joe Shannahan/TBA
3:45 pm Campaign Gender & Party Differences:  Valerie Hennings/Amanda Hunter
4:15 pm Open Q&A  
6:00 pm Candidate introduction speeches
7:00 pm Banquet with BWA donors:  keynote speaker Amanda Hunter
9:00 pm Adjourn

Saturday, January 20, 2018

8:00 am Your Communication Plan:  Ashley Hinson
8:45 am Campaign Finance & Ethics:  Megan Tooker
9:15 am Your On-Line Presence:  Maureen Osako/Josh Brynes
10:45 am Media Relations with Reporters: Lynda Waddington/Todd Dorman
11:30 am Door Knocking & Candidate Safety:  Kim Weaver/TBA
12:00 pm Lunch with your Political Party Leadership
1:00 pm Open Q&A
1:30 pm Work/Life Balance:  Ashley Hinson/
2:15 pm Get Out the Vote Strategy:  TBA
3:15 pm Election Day & After:  Amy Neilsen/Gary Grant/TBA
4:00 pm Q&A and Closing Advice
4:45 pm Hit the Road Running!:  Maggie Tinsman
5:00 pm Adjourn

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