Blueprint for Winning Academy

2018 Blueprint for Winning Academy 
January 18-20, 2018
Hilton Garden Inn, 8600 Northpark Drive, Johnston, IA


Open to women who are running in 2018 or later for:
Bring your campaign staff and they will receive a $50 discount! If campaign staff registers without a candidate, they pay full price. 

Included in price are Double Occupancy Hotel Rooms for both nights (Thursday and Friday).

Scholarships available! For more information about the Academy or the reception and dinner, please contact Mary Ellen Miller, 50-50 in 2020 Executive Director, at .


Thursday, January 18

2:00 pm Registration
2:30 pm Welcome and introductions
3:15 pm Learning how to brag on yourself
4:00 pm Introduction of the Blueprint for Winning workbook  
4:15 pm Nuts and bolts of a campaign organization
7:00 pm The joy of being a legislator
8:00 pm Meet with current and former women legislators

Friday, January 19
8:00 am Campaign ethics and finance
8:30 am How to analyze your district
10:15 am Christine Jahnke –  Developing your elevator speech
10:45 am Christine Jahnke  – “The Well Spoken Woman”
1:00 pm Creating your campaign timeline
1:30 pm Fundraising strategies
2:00 pm Direct mail dos and don’ts
2:30 pm Fundraising – making the ask
3:45 pm Gender differences on the campaign trail  
6:00 pm Candidate introduction speeches
7:00 pm Dinner with keynote speaker
9:00 pm Adjourn

Saturday, January 20
8:00 am Campaign communication plan
8:45 am Campaign online presence
10:30 am Media relations with panel of political reporters
11:30 am Door knocking and candidate safety
12:15 pm Lunch with your political party leadership
1:30 pm Work/life balance
2:15 pm Getting out the vote
3:15 pm Election Day and after
4:00 pm Closing advice with Q&A
4:45 pm Hit the road running!
5:00 pm Adjourn
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